Merchant Store Cards

Vality Keyless Authentication (VKA) authenticates users and devices they use. Thus, VKA detects and stops fraudulent online transactions with virtually 100% certainty, reducing false declines, chargebacks and costs. It is for use at merchants with mobile application that issue private label cards and allow any general-purpose card to be loaded and used in the app.

Use of merchant wallets on merchants’ customers’ mobile devices is ideal for implementation of VKA. Vality SDK integrates with merchant wallets on their consumers’ devices. Vality’s system interfaces with merchant processing system via its API.

There are a number of use cases, in particular CNP, Call Center Authentication and In Store when different credentials are allowed to be used to identify the accountholder in a purchase transaction at the physical POS.